Carlos Estrada and Oen Michael Hammonds have never worked in the same city, but they’ve long shared the same goal: making AIGA a more inclusive, welcoming space for everyone. In this episode, they reflect on decades of volunteer leadership across chapters, task forces, and national roles, while swapping stories about moments that changed them, students that inspired them, and the value of making space for others to shine.
From barstool pivots to back-to-back retreats, they unpack what it really means to lead with purpose, listen with humility, and make the design world feel a little less lonely.
Key Takeaways
- Mentorship multiplies: Both Oen and Carlos credit student connections as their reason for staying in AIGA for the long haul.
- Listening matters: Some of the best leadership moments come from pausing, not pushing.
- Lead from the middle: Being on the team doesn’t always mean being in the spotlight.
- Keep the ladder down: They’ve both benefitted from people making space—and now they do the same.
- Representation matters: Seeing someone like you can shift an entire career path.
Key Moments in This Episode
00:55 – First AIGA impressions: A bar conversation that leads to decades of service
03:20 – From Puerto Rico to Detroit: Carlos finds design and identity at work
05:10 – Sorority house, party of one: Oen’s student housing surprises
07:40 – Finding community at AIGA Austin and AIGA Detroit
09:30 – Retreats that reveal real leadership: especially the awkward ones
12:20 – Letting others lead: why stepping back is a power move
16:45 – Students, stories, and staying connected
20:10 – The task force that changed everything
24:40 – Designing inclusion vs. checking boxes
27:00 – How local culture shaped each chapter’s evolution
30:50 – Advice for future leaders: Make space, then hold it
34:10 – The quiet confidence that builds belonging
About Our Guests
Carlos Estrada is a Creative Director and Information Architect with two decades of experience in print and digital design. He specializes in typography, interaction, and brand strategy—using design as a tool for communication and problem-solving. He’s worked with clients from Herman Miller to grassroots nonprofits and serves in AIGA leadership as Equity Chair and Detroit President. He also mentors through multiple community programs, championing inclusive design and meaningful impact.
Oen Michael Hammonds is a Senior Design Director who works at the intersection of design and business, guiding the strategy and delivery of experiences that support clear goals and real user needs. He partners across teams to build scalable, human-centered solutions. He also teaches globally and mentors early- and mid-career designers, sharing honest stories about the challenges and victories that shape a design career.
Featuring
Guest Carlos Estrada, connect on LinkedIn
Guest Oen Michael Hammonds, connect on LinkedIn
Host Erik Cargill, connect on LinkedIn
Host Rachel Elnar, connect on LinkedIn
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Sponsored by: The People's Graphic Design Archive: browse, contribute, and research